The seminar sought to analyzing and assessing the agricultural export
competitiveness of countries in the context of globalization through
looking at the whole value chain of trade.
In his presentation, Prof. Alvarez-Coque introduced to the audience two
approaches to asses the country competitiveness and the related
indicators. He also presented an assessment of Syrian agro-food trade
situation shedding lights on the major problematic factors that affect
the ability of the country to attract foreign investments and to access
the international markets. In addition, he focused on the governance
rules among stakeholders in the value chains addressing to establishing
good and strong relations in coordination with the nation wide reforms.
Moreover, he discussed the supermarket revolution and the retailers’
strategies to create economic rents in the value chain. Then he traced
the challenges the suppliers of fresh produces are likely to face as a
result of retailers’ expansion worldwide.